Redesign Your Financial Behavior with Psychological Traps

Have you ever told yourself you would do one thing but then done another? If you’re human, then no doubt you have. But don’t worry, you’re not alone. We like to think we act rationally, but when it comes down to it, our decisions are influenced more by our emotions than our thoughts. There are plenty of situations where our most carefully laid plans fall apart – that restaurant dinner that got expensive, that budget that just didn’t work, or that bar tab that was out of hand.

In this article, we’ll look at how to recognize where our careful plans fall apart, and how to set psychological traps that keep ourselves on track.

Rational Plans: Good, But Not Enough

Usually, people try to solve problems in our lives by taking huge, rational, complicated approaches to things.

To improve our financial lives, we do things like read financial planning books to make decisions about retirement, or create multi-category budgets with monthly rollovers and manual data entry. These solutions have their benefits, but it’s important to note that we have a lot of power over the little things that add up to a huge impact. Those little things are what we’ll work on today, and we’ll assume that you’ve already made some rational plans about how to take control of your finances.

Habits: Powerful, But Hard to Change

Habits are powerful because we do them regularly. We can keep up some complicated plan for a while, but when we’re stressed or out of energy, that plan dies. It’s our daily habits that survive. This is why the most important part of any real behavior change is in the small things that we do every day.

What habits do you have? Think about a time where your plans got ruined by special circumstances, something habitual. Maybe you had a budget and it fell apart; maybe you were trying to save up for something but didn’t make it. Got one? Good.

You’re a creative person. Right now, I bet you can find one small way to change your financial future. I bet we can set a trap that will help you stay on track with your plans; that is, we can set up a little structure that is easy to make now, waits for the right moment, and then catches you right when you’re about to fall.

To help you set this trap, let’s take a few common examples of financial mishaps, and then figure out ways to prevent them from happening.

Challenge 1. Dining With Friends

Perhaps you’ve already saved a lot of money on dinner by cooking at home. But your friends are all going out for dinner, and of course you’re going to go. Taking control of your finances doesn’t mean sacrificing your friendships! Your friends pick a restaurant, and you end up paying $40 for dinner.

How do you stay within a better budget? It’s not realistic to stop hanging out with friends, and it’s embarrassing to admit to everyone that you’re not comfortable with the cost.

One Solution: When going to dinner, put your cash limit in your wallet, and nothing more. Perhaps this limit is $15. It’s much easier to order a cheap menu item or a salad than it is for you to get up halfway through dinner to run to an ATM.

Challenge 2. Pay More Towards Debt

Sure, it’s easy to say “I’m going to pay $___.__ to my debt every month” (fill in your own amount). However, when the monthly statement comes around, you second guess yourself and only pay half as much, keeping the extra cash “just in case”. This cash then ends up being spent on stuff – that horrible, house cluttering, expensive, environment crushing junk that provides more trouble than happiness.

One Solution: Set up automatic monthly payments for your goal amount. It’s easier to monitor your spending when you know for a fact that if that account balance goes too low, your automatic payment will overdraft the account. You can always cancel or change the payment in the case of emergency, but if you’re just hankering for some stuff, canceling that payment sure gets harder to justify.

Challenge 3. Going Out for Drinks

You go to happy hour after work with some buddies to relax a bit. You didn’t plan on spending a lot, but all of a sudden everyone is buying rounds of beers, and you’re up next. Your wallet feels lighter after it leaves $30 at the bar.

How do you keep yourself from getting into this situation without being antisocial?

One Solution: One option is to volunteer to be the designated driver. You won’t drink, your wallet will be fatter, your friends will love you, and you’ll feel great in the morning.

Challenge 4: The Online Shopping Spree

Your plan to getting out of debt is going along smoothly, but you see that new set of Mad Men DVDs you’ve been wanting on sale, and before you know it you’ve spent yourself into a hole. You later realize it probably wasn’t necessary, but at the time it just seemed easy.

How do you keep yourself from spending without turning off the internet altogether?

One Solution: Make it as hard as possible to make a purchase. Delete all saved credit and debit card info from shopping websites, so you have to enter it each time. Hide the cards in a safe, or freeze them in an ice cube. Put our reminder stickers on your cards while you’re at it. Now, you have valuable extra time to rethink each purchase before making it.

Now, Make Your Own

None of these solutions are perfect, and there are infinite other challenges and tactics to take in your financial picture. The trick is to develop the right mindset. With this mindset, you pay attention to where your spending doesn’t match your goals. You realize that you’re human, not a bad person, and that in the heat of the moment your plans can fall apart.

Then, you plan for that moment. You use your creativity, you set the stage for your emotional mind, and when that moment comes, you triumph over it. So now it’s your turn: What traps can you lay for yourself?

Please leave any techniques that you think of in the comments, so others can benefit from your creativity.

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  • http://twitter.com/pkellyonline peter kelly

    My worst habit is buying coffee and breakfast in the morning rather than eating at home and getting coffee at work (where it’s free!). Ditto with buying lunch – I buy all the stuff to make my lunch at home and bring it in with me but…I don’t bother and buy lunch everyday. So that’s approx $10 a day/$50 a week/$200 a month! Unreal!

  • Sean

    I have to agree with Peter unfortunately.  I spend the same amount on lunch and too much on the weekends going out to eat. :(

  • Leticia

    @peter Some possible “traps” that come to mind for you:
    @twitter-168134048:disqus
    1. change your route to work so you don’t go by that coffee shop;
    2. wake up later and leave no time in the morning to stop to buy coffee;
    3. buy some (cheaper) pastries (or whatever you have) at the supermarket the night before so you can grab them in the morning as you leave for work and can’t justify getting them at the coffee shop.
    4….I’m sure there are many more you can come up with based on what you know about your habits :)

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  • John Kai

    We (wife and I) set up receipt boxes on our kitchen desk.  Each box is labeled – household, food, vices, pets, grooming, misc.  Our plan is to calculate the actual amount spent on these items at the end of the month to get a reality check on what we are actually spending – no more guesstimates.

  • MIZ

    a few folks at the office feel extra generous all the time and alternate getting all 5 of us coffee. when asked, I say no thank you, but they bring me coffee anyway. This, in turn, makes me feel guilty, feeling like it’s my turn to treat everyone. I understand that in the end it evens out – if i were going to buy coffee everyday, that is. But if I’m not going to buy myself coffee everyday, this coffee pool is actually putting a huge dent in my budget. At 20$ a trip (sometimes more) If I buy coffee for everyone at least once a week, I have overspent my coffee budget for myself, since if I buy coffee for myself every weekday it would really only come out to about 10 bucks. How do I break away from the group and stop them from bringing me an unsolicited coffee? [first world problems]

    • http://twitter.com/lorenbaxter Loren Baxter

      Unsolicited coffee! Great example. A couple ideas for you:

      1) Whenever somebody goes to the coffee shop, walk with them. When you get there, don’t buy any, and make sure they don’t get any for your either. (Or just buy yourself a cup). Benefit: taking a walk every day.

      2) Drink all your coffee in a nice, big, porcelain coffee mug. Announce you’re not drinking out of disposable cups any more – bad for the environment! It’s probably too difficult (and annoying) to carry your big mug with all the other cups, so you’ll be required to get your own coffee.

    • Teresa

      How about buying a cheap coffee maker and everyone can chip in to buy a canister of coffee, jar of creamer and some sweetener. It would save everyone a lot of money. (and probably be able to get more work done :-)   )

  • thatgaljill

    About 9 years ago I desperately wanted to quit a job I didn’t like and start a new venture. I gave myself $60 in cash each week plus gas money. If I wanted coffee or lunch out it came out of that $60. It worked and I was able to quit my job in about 5 months and never go back to a corporate job.

  • Jennifer Dunn

    I keep paying off my last remaining credit card and running it back up again. I’m going to give it to my mother so that every time I want to make a purchase on it I have to make the drive to her house and ask her to retrieve it for me. Some of the things I buy are just silly so I’m sure even the thought of asking mom to find my credit card so I can buy them will deter me!

    • http://about.me/lorenbaxter Loren Baxter

      Hey Jennifer,

      I love that idea. Bringing someone close to you in on the plan is a great way to stay strong.