We’re honored to announce that ReadyForZero has been chosen “Best in Category” in the inaugural Interaction Awards! More specifically, a jury of influential designers around the world selected ReadyForZero as the top example of an “empowering” product in 2011.
The concept of empowering motivates us a lot. We can’t magically get anyone out of debt, and we can’t force them to change their behavior. Besides being an impossible shortcut, that would make people dependent on ReadyForZero, and that’s not right. As they say, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” We strive to empower our users with the tools, knowledge, and confidence to get out of debt without turning to more drastic solutions.
Here’s a short video created by the jury, explaining why they chose us:
We’re really excited, and plan to continue building award-winning products. Thank you to all our users for the feedback, love, and time you spend helping us make ReadyForZero a great place. And congratulations to the other winners (including our favorites, Out of The Box and LoopLoop!)